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Heinz Glas in innovation mode

Alissa Demorest

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Heinz Glas in innovation mode

From protective coatings to a collection of ‘imperfect’ bottles, Heinz Glas has added a string of new launches to its glass portfolio this year. 2022 also happens to be the German glassmaker’s 400th anniversary.

Heinz Glas’ Not a Mistake line of standard glass bottles and jars, launched earlier this month, is meant to embrace the imperfections—air bubbles, irregular surface effects or crooked internal walls, for example—that naturally occur in the glassmaking process. Developed for the fragrance and cosmetics market, “this series transforms deviations from the norm into an aesthetic that is as trendy as it is honest”.

Not a Mistake also calls for a less energy-intensive glassmaking process and integrates 25% recycled glass. “Glass can only become flawless with great effort; the more deviations are tolerated, the more sustainable the manufacturing process and the more natural the appearance, without comprises in terms of quality.” Heinz Glas recommends applying a slight colored tint to the bottles and jars.

On the glass protection front, Invisible is Heinz Glas’ new offer that includes three different functional coatings developed with partner suppliers:

  • UV Protection Integrated, developed with Ferro, is a protective coating integrated into the glass for light-sensitive product formulas.
  • Invisible senoglass Carecoating was developed in partnership with paint supplier Weilburger to keep the glass surface free of bacteria and virus contamination (including coronavirus, says the glassmaker).
  • In a boost to traceability and anti-counterfeiting measures, Invisible Identification (a co-creation with Tailorlux) applies an optical fingerprint to the bottle or jar.


In a move to introduce more sustainable initiatives into its supply chain, beauty group Coty has initiated a closed-loop system with Heinz Glas and fiber manufacturer Papacks Sales to transport its glass bottles. The compostable cast fiber transport trays are shredded after use and sent back to Papack Sales to be reused and if needed, enriched with new fibers. The glassmaker notes that the fiber packs are space-saving due to their stackability and allow for easier handling than the former plastic trays.

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