Hermès continues to grow its beauty offer with the launch of Plein Air, a line of facial make-up comprised of tinted balms, finishing powders, blotting papers and a brush with goat hair fibers.
The star of Hermès’ latest beauty offer is the Natural Enhancing Complexion Balm with SPF 30, described by the French brand as a pigmented cream. “The tube is functional, simple, fundamental,” Pierre Hardy, creator of Hermès Beauty objects, says of the product packaging. From the tube’s proportions to the indented screw cap engraved white-on-white with the luxury brand’s ex-libris, each facet was designed “in meticulous detail”. A colored band on the facing of each tube makes the product shade easily identifiable.
The balm’s texture, described as “enveloping and soft” is the result of a partnership with a Japanese laboratory. Its fragrance, meanwhile, was composed by Hermès perfumer Christine Nagel with notes of arnica, sandalwood essence and green tea.
Hermès’ new Plein Air collection also includes two finishing powders, a powder brush and blotting papers. The Radiant Glow Powder and Radiant Matte Powder come in refillable cases with magnetic closures that recall those of the Rose Hermès blush. The powder brush, assembled by hand by a French brushmaker, has a lacquered, tri-color wooden handle and goat hair fibers.
The collection’s blotting papers are made from hemp fibers, wood pulp and kozo fibers from the paper mulberry tree. They come in Hermès’ signature orange cardboard boxes.