The no/low alcohol segment has expanded from its humble beginnings into an almost $10bn industry across 10 key markets worldwide, according to drinks analyst IWSR. And its growth its set to outpace the total alcohol market by 2025.
In our latest podcast (duration 10.41), Luxe Packaging Insight's Katie Nichol sat down with Chris Joscelyne, Marketing Manager at London-based brand design agency Butterfly Cannon to talk about Conscious Design and “consumption with benefit” in this thriving market.
