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HP: Opening a world of possibilities

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HP: Opening a world of possibilities

Christophe Gramfort, Country Manager France at HP, talks to Luxe Packaging Insight about recent partnerships and the company’s new digital presses for labels and packaging, which are opening up a whole new world of possibilities for a greener luxury sector.

What is the latest news from HP Indigo?

Christophe Gramfort: We are very proud to have had more than 15 customers exhibiting at the latest edition of LUXE PACK Monaco. HP was definitely well represented this year! These include PLV37, a Verpack company, that has invested in a new generation HP Indigo 15K HD digital press for its site in Tours. HP Indigo is also making its debut in the cardboard and luxury markets. The advantages of the HP Indigo 15K HD include the possibility to print up to 7 colors on different materials with great finesse, from 80 grams to 600 microns, and at quality levels equivalent or superior to offset. With this investment, the PLV37 workshop will complement the Verpack Group's boxes and coffrets business, especially for short runs or multi-reference printing.

What new solutions are you offering brands?

CG: The latest innovations include SpotMaster, a color-management solution that enables companies to quickly (in less than 5 minutes) tone-match Pantone colors and to ensure that there is no colorimetric drift during the print run, a particularly important advantage for brands.

In September, HP Indigo presented the HP Indigo V12 Digital Press at Labelexpo America in Chicago. This new 12-color press runs at a rate of 120 minutes in 6 colors—another leap forward in label-printing technologies!

What is particularly important to you?

CG: Eco-responsibility is of critical importance for HP, and that is even more true today as the cost of materials skyrockets and media grow scares, posing a real supply problem for our customers. The fact that we can print digitally, and carry out versioning and multi-reference printing has many advantages for both the planet and the customer: we print the right quantity and reduce paper waste as much as possible. Beyond that, HP is committed to supporting the circular economy with its customers: for many years now, we have been collecting consumables for recycling. 

Christophe Gramfort, Country Manager France at HP

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