Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Inside Montblanc’s new eco-designed coffret

Pascale Ruchon

Related topics :

,
Be the first to react

Comment

Inside Montblanc’s new eco-designed coffret

Writing instruments brand Montblanc entrusted Procos with designing and manufacturing a next-generation box made entirely of cardboard and viscose. The packaging was conceived to combine a protective role with a high-end aesthetic. 

The simplicity of Montblanc’s new monomaterial box represents a break with tradition in the world of luxury pens. Indeed, the traditional box mixing injected plastic, paper, metal hinges and textile padding has been replaced by a drawer-style coffret in FSC cardboard.

German company Procos, manufacturer of the box, opted for limited use of ink printing but with embossing on the top that enhances the logo while bringing a sophisticated touch to the whole.

The main challenge was to eliminate the interior textile trim, whose stretchy housing accommodated the different sizes and designs of the Montblanc collections. The solution was a pouch made of Ecovero, a viscose fiber from sustainable wood developed by Austrian company Lenzing. Tested by Montblanc, this soft material has no abrasive effect on the scratch-sensitive lacquers of certain pen models.

Initially made in Europe for the launch, the packaging will be produced in other regions of the world to manufacture closer to Montblanc's local markets. 

Component

Coffret Procos

Component

Viscose fiberLenzing

Editor's picks

ID Genève first luxury watchmaker to roll out seaweed packaging

ID Genève first luxury watchmaker to roll out seaweed packaging

Aiming to combine luxury and sustainability, Swiss watchmaker ID Genève is to roll out a watch box made of seaweed. Produced using Notpla Rigid, it is said to be home compostable. After its plastic-free, plant-based watch straps made from[…]

11/26/2022 | DesignLifestyle
Soap brand Ciment teams up with City of Paris

Soap brand Ciment teams up with City of Paris

Soleil de Nuit expands offer with limited-edition candle for summer

Soleil de Nuit expands offer with limited-edition candle for summer

Maison Berger taps designer Anthony Gambus for Duality bottle

Maison Berger taps designer Anthony Gambus for Duality bottle

More articles