Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Interparfums launches its first Kate Spade scent

Katie Nichol
Be the first to react

Comment

Interparfums launches its first Kate Spade scent

The debut Kate Spade fragrance from licensee Interparfums comes in a flacon characterized by clean, curved lines. The cap, in shades of pink and rose gold, feature the American brand’s iconic spade logo.

Interparfums has launched the first Kate Spade scent since it acquired the fragrance license of the US-based fashion brand in 2019. Dubbed Kate Spade New York, the floral fruity EdP is housed in a cylindrical transparent bottle (Pochet du Courval) with a thick base. The brand name is screenprinted (ASB) in black. 

The bottle is topped with a disc-shaped cap (SAF) in shades of pink and rose gold inspired by the brand’s Heritage jewelry collection. Featuring three rose gold spades (the brand’s logo) on its periphery, it required clever design to ensure easy assembly on automated lines, as well as high-precision adjustments, SAF explains.

For the four-part cap, which includes a top and bottom metallized in rose gold, attaining a homogenous surface tension was particularly challenging. The cap’s middle band is in bi-injected and densified PP to combine weight and aesthetic appearance without calling for additional weighting.

The flacon comes in a pink and white glossy finish box embossed with spades arranged in a floral pattern. On the box, a white label is etched with the name of the fragrance - a nod to founder Kate Spade, who sewed a cloth label onto the outside, rather than the inside, of her first bag.

 

The Kate Spade floral fruity EdP was created by Marie Salamagne of Firmenich and contains notes of strawberry, rose essence and ambroxan. Launching next month in France, it retails at €45 for 40ml, €65 for 60ml and €85 for 100ml.

Component

BottlePochet du Courval

Component

Bottle decorationASB

Component

CollarTesem

Component

CapSAF

Component

PumpSilgan Dispensing Systems

Component

BoxWauters

Component

InsertSmurfit Kappa

Component

DesignerDe Baschmakoff

Component

PerfumerMarie Salamagne (Firmenich)

Editor's picks

YSL Beauté a frontrunner with beauty tech tool Perso

YSL Beauté a frontrunner with beauty tech tool Perso

Yves Saint Laurent Rouge Sur Mesure Powered by Perso is the first branded incarnation of the personalized beauty device conceived by L’Oréal’s tech incubator. Launching later this year, its AI technology enables users to[…]

Oman Luxury's fragrances bring Middle Eastern flair

Oman Luxury's fragrances bring Middle Eastern flair

Ceramic and silk: The Different Company’s new perfumed ribbons

Ceramic and silk: The Different Company’s new perfumed ribbons

Dior brings back Bobby fragrance flacon for 2021

Dior brings back Bobby fragrance flacon for 2021

More articles