Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Irresistible Givenchy reinterprets the prism

Katie Nichol
Be the first to react

Comment

Irresistible Givenchy reinterprets the prism

Irresistible, the latest women’s fragrance from Givenchy, comes in a faceted glass bottle that reinterprets the prism, a hallmark of the LVMH-owned brand.

Givenchy worked with Paris-based design agency Cent Degrés to create a bottle that it deems to be “ultra-feminine, couture and bold, yet timeless,” the brand explains to Luxe Packaging Insight. The transparent glass bottle (Stoelzle) that highlights the pink juice within boasts a square shape with rounded shoulders. The flacon is screenprinted and adorned with a textured pink ribbon (Neyret) in a nod to Givenchy’s couture heritage. 

The bottle presented several technical challenges, the brand explains, including the creation of the mold’s moveable shoulder portion to fit the metal plate; the precision needed to glue the plate was an additional feat. As was ensuring that the prism on the back of the bottle—designed to evoke Givenchy’s makeup packaging codes—was correctly printed.

The cap, with PP insert, collar and metal plate (Axilone), are in pink anodized metal. For the pump (Silgan Dispensing), Givenchy opted for the supplier’s Melodie Mystery model.

Irresistible Givenchy retails at €66 for 35ml EdP, €94 for 50ml EdP and €113 for 80ml EdP. The scent, with its notes of rose and blond wood, was created by IFF master perfumers Fanny Bal, Dominique Ropion and Anne Flipo.

Component

BottleStoelzle

Component

Cap, Collar, Plate Axilone

Component

DesignCent Degrés

Component

PumpSilgan Dispensing

Component

RibbonNeyret

Component

WautersBox

Component

InsertDS Smith

Component

PerfumersFanny Bal, Dominique Ropion, Anne Flipo (IFF)

Editor's picks

D’Orsay taps architect Isabelle Stanislas for fragrance collab

D’Orsay taps architect Isabelle Stanislas for fragrance collab

20:15 Presque Prête, a home fragrance created with architect and interior designer Isabelle Stanislas, is the latest launch from French niche fragrance brand D’Orsay. The duality of Isabelle Stanislas’ work is echoed in the[…]

09/17/2021 |
Guerlain turns to upcycling for Rouge G Luxurious Velvet

Guerlain turns to upcycling for Rouge G Luxurious Velvet

Fenty Beauty launches first fragrance

Fenty Beauty launches first fragrance

Hermès expands beauty offer with nail collection

Hermès expands beauty offer with nail collection

More articles