Issey Miyake drops new women's scent

Issey Miyake drops new women's scent

Nearly 30 years after the launch of L’Eau d’Issey, Issey Miyake Parfums (Shiseido) has introduced new women’s EdP, A Drop d’Issey. Todd Bracher, the American designer who previously dreamed up the oblong-shaped Nectar d’Issey, is behind the bottle design.

A Drop d’Issey, the latest fragrance from Issey Miyake Parfums, comes in a round, transparent flacon (Zignago Brosse) mimicking the effect of a magnifying glass and whose shape is inspired by a droplet of water. The bottle contains 5% PCR glass with a “drop within a drop” shaped into the back of the flacon, making it easier to hold.

The glassmaker explains that there were multiple technical challenges in the project, from adapting production to the brand’s desired glass weight to working with a flacon designed to be laid flat. Additionally, the high shoulders meant ensuring a perfect fit between bottle and spray cap to create what the brand calls “an all-in-one” bottle.

The flacon is topped with a curved, soft-touch spray cap (Albéa); the cap’s interior and nozzle are in PP and the exterior is white tinted elastomer overmoulded PP. The spray cap is delivered with the pump (Silgan Dispensing) assembled.

The white paperboard box features a silver “lens” detail that creates a mirrored fish-eye effect.

A Drop d’Issey was created by perfumer Ane Ayo (Firmenich) and contains notes of lilac, almond milk, orange blossom and ambrox.

Launched in April, the EdP is available in 30ml, 50ml and 90ml formats.

Component

BottleZignago Brosse

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CapAlbéa

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PumpSilgan Dispensing

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PerfumerAne Ayo (Firmenich)

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Bottle designTodd Bracher

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