Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Jimmy Choo rolls out first makeup collection

Katie Nichol

Related topics :

, ,
Be the first to react

Comment

Jimmy Choo rolls out first makeup collection

Luxury accessories brand Jimmy Choo, whose beauty license is owned by Interparfums, has unveiled its first range of lipsticks and nail polishes.

Named the Seduction Collection, the range is comprised of ten shades for lips, eight nail colors as well as six fragrances: Iris Crush (also used to scent the lipsticks), Radiant Tuberose, Amber Kiss, Vanilla Love, Tempting Rose and I Want Oud.

The collection’s packaging design is characterized by the faceted glass bottles housing both the nail polish and fragrance references (Bormioli Luigi). The fragrance flacon features a gold anodized aluminum plate (TNT Global Manufacturing) engraved with the brand name. The plate affixed to the nail polish cap was particularly challenging, according to the supplier, due to its “ski” shape.

Both the fragrance and the lipstick are topped with a sphere-shaped zamak cap decorated via gold e-coating and donning a glitter finish, also the work of TNT Global Manufacturing. The supplier explains that the glitter texture, applied after injecting the components (including the collar on the nail polish bottle), was the result of a specially developed process.

Reboul (Aptar) supplied the lipstick mechanism and the bullet is stamped with Jimmy Choo’s JC monogram and the brand’s iconic python print.

The Jimmy Choo Seduction Collection launched exclusively at UK department store Harrods on March 2. The lipsticks retail at £50, the nail polish at £35 and the fragrance at £175.

 

Component

Lipstick tubeTNT Global Manufacturing

Component

Lipstick mechanismReboul

Component

Nail polish bottleBormioli Luigi

Component

Nail polish brushSorini

Component

Nail polish capTNT Global Manufacturing

Component

Fragrance bottleBormioli Luigi

Component

Fragrance capTNT Global Manufacturing

Component

Plates (fragrance, nail polish, lipstick)TNT Global Manufacturing

Editor's picks

Obvious: sustainable luxury from perfume to pack

Obvious: sustainable luxury from perfume to pack

Premium fragrances that embrace sustainable materials and at a price point which resonates with European consumers is the idea behind Obvious, a new brand from French niche label Différentes Latitudes. Launched last month, the brand[…]

12/03/2020 |
Byredo talks strategy for debut makeup line

Interview

Byredo talks strategy for debut makeup line

The Liquors by Kilian: fragrance or spirits?

The Liquors by Kilian: fragrance or spirits?

F1 Fragrances Engineered Collection: capturing the thrill of racing

F1 Fragrances Engineered Collection: capturing the thrill of racing

More articles