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Jimmy Choo takes to the streets with Urban Hero Gold

Katie Nichol
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Jimmy Choo takes to the streets with Urban Hero Gold

Jimmy Choo (Interparfums) men’s EdP, Urban Hero Gold Edition, is housed in a sleek flacon decorated black and gold. The ultra-modern packaging design is inspired by the street art tradition.

After the launch of Urban Hero in 2019, Jimmy Choo has unveiled men’s EdP, Urban Hero Gold Edition. The flask-shaped flacon (Pochet du Courval) is decorated with a partial lacquer (Inserdeco) – for the supplier, achieving a clean line on the upper part of the flacon was the major challenge. Text – including the graffiti-style “Urban Hero” – is hot-stamped gold on the black lacquered portion of the bottle, while the Gold Edition lettering is screenprinted black on the transparent lower part.

The flacon is crowned with a zamak cap (Qualipac) featuring a pattern engraved in the mold and finished with a black e-coating. The black and gold box (MMP), meanwhile, echoes the design of the fragrance bottle.

Composed by Juliette Karagueuzoglou (IFF), the eau de parfum contains notes of pineapple, sandalwood and tonka bean.

Launched in July, Jimmy Choo Urban Hero Gold Edition retails at €66 for 50ml and €93 for 100ml.

Component

BottlePochet du Courval

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Bottle decoration Inserdeco

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CapQualipac

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PumpSilgan Dispensing

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BoxMMP

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PerfumerJuliette Karagueuzoglou (IFF)

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