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Jules Dinand designs packaging for new fragrance brand Headspace

Katie Nichol
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Jules Dinand designs packaging for new fragrance brand Headspace

French niche brand Headspace is a new entrant to the fragrance market. The brand’s packaging takes its cues from perfumers’ vials, while its scents are developed using the headspace technique.

“Capturing the uncapturable and translating it into scents using a signature raw ingredient” is the idea behind new French fragrance player Headspace. It takes its name from the eponymous technology developed by Swiss Chemist Roman Kaiser in the 1970s to trap volatile scents from a plant and reconstruct its molecules. The brand was founded by Nicolas Chabot, who revived heritage perfumer brand Le Galion in 2014 and later created Aether, in 2016.

Designed by Jules Dinand, Headspace’s bespoke 100ml bottle (UPG) is conceived as a large-scale replica of the vials used by perfumers. The minimalist label on the facing is made using Fedrigoni’s Old Mill paper, hot-stamped in black.

A black bakelite cap (IPack) sports the brand name on its underside via in-mold decoration. While the brand launched with traditional coffrets (also made using Old Mill paper) with sleeves and cellophane, it is working on a molded pulp pack that hugs the contours of the bottle. This form-fitting pack could replace the current outer packaging for limited editions, Chabot tells Luxe Packaging Insight.

Headspace launched with a line of seven fragrances, all created by IFF perfumers: Styrax Headspace by Miroslav Petkov, Myrrhe Headspace and Santal Headspace, both by Julien Rasquinet, Absinthe Headspace and Tubereuse Headspace by Nicolas Beaulieu, Sauge Headspace by Caroline Dumur and Genievre Headspace by Fanny Bal.

The 30ml flacon retails at €95, the 100ml at €195 and the discovery set of seven, 2.5ml flacons and screw-on spray pump costs €45.

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BottleUPG

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CapIPack

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Box/label paperFedrigoni

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Bottle designJules Dinand

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PerfumersMiroslav Petkov, Julien Rasquinet, Nicolas Beaulieu, Caroline Dumur, Fanny Bal

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