LVMH-owned Kenzo has unveiled a new men’s EdT, Kenzo Homme Eau de Toilette Intense. Like the first Kenzo Homme fragrance launched in 1991, the packaging resembles a bamboo shoot, but this time around the brand has worked on reducing the weight of materials used.
Kenzo Homme Eau de Toilette Intense, the latest men’s fragrance from Kenzo, is housed in a reworking of the bamboo-inspired design of the first Kenzo Homme fragrance introduced in 1991. The bottle is lightweighted and topped with a cap made of 34% less plastic than the original.
The flacon (Bormioli Luigi), in the form of a bamboo shoot, is lacquered an intense blue said to evoke marine freshness in keeping with the olfactory notes. The bottle contains 10% recycled glass and cuts down on glass weight by 23%, compared to the first version, while containing an extra 10ml of fragrance (110ml). The horizontal groove on the flacon had to be resistant and precise despite the thinness of the glass – on the 110ml format, the weight/capacity ratio is about 1.1. Ensuring even glass distribution at the base given the irregular, tilted design of the bottle was also a feat.
In a bid to cut down on the use of plastic by 34%, the cap was redesigned. It is made using recycled plastic at Qualipac’s plastic injection site in Chartres. Beveled to evoke a stalk of bamboo cut with a katana blade, it is stamped with the Kenzo seal.
The fragrance bottle is wrapped in untreated kraft cardboard that is housed in an FSC-certified box (B Pack) made using the reverse side of Sappi’s Algro Design 350g printed with bio-sourced inks thanks to a partnership with SunChemical. The pack is decorated with a combination of printing, matte and selective gloss varnish applied in flexography and two-level embossing.
The marine-woody fragrance, created by Quentin Bisch (Givaudan), blends pink pepper, calypsone, vetiver and a sandalwood overdose.
Kenzo Homme Eau de Toilette Intense comes in three formats: 40ml, 60ml and 110ml.
PumpAptar Beauty + Home
PerfumerQuentin Bisch (Givaudan)