Kenzo (LVMH) has launched Memori, a line of seven eaux de parfums designed as an homage to the fashion house’s Japanese roots and its founder Kenzo Takada. The thin-walled fragrance flacons are made with 15% recycled glass, the plastic caps contain 30% PCR and the boxes use corrugated kraft and FSC-certified paper.
Kenzo Memori, the new line of fragrances from Kenzo feature a design inspired by a sake flask. The bespoke flacons (Bormioli Luigi) are made with 15% recycled glass and were designed with thin walls and base to reduce glass weight, explains the brand. A "revisited ideogram" is affixed to the bottle facing like a stamp, and the brand name is screenprinted at the base.
The flacon’s white cap (Albéa) with stone-effect surface is designed to evoke the stones found in Zen gardens. A “green” reworked version of the Kenzo Power cap, according to the supplier, it contains 30% PCR PET and is no longer weighted.
Kenzo's ideogram also adorns the white cardboard secondary packaging (MR Cartonnage) made from FSC-certified paper. It features colored perpendicular lines that are a nod to the geometry of a tatami mat. Corrugated kraft paper is used to protect the bottle.
Described as “the dream album of a happy childhood”, Kenzo Memori consists of seven eaux de parfums. Poudre Matcha by perfumer Jean-Christophe Herault (IFF); Soleil Thé, composed by Jérôme Di Marino (Takasago); Ciel Magnolia from Quentin Bisch (Givaudan); Rêve Lotus by Shyamala Maisondieu and Quentin Bisch (Givaudan); Cœur Azuki by Delphine Lebeau (IFF); Cèdre Secret by Nelly Hachem-Ruiz (IFF), and Nuit Tatami, composed by Karine Dubreuil Sereni (Vox Profumi).
Box MR Cartonnage
PerfumersJean-Christophe Herault (IFF), Jérôme Di Marino Takasago), Quentin Bisch (Givaudan) Shyamala Maisondieu (Givaudan), Delphine Lebeau (IFF); Nelly Hachem-Ruiz (IFF), Karine Dubreuil Sereni (Vox Profumi)