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L’Oréal launches coronavirus solidarity plan

Katie Nichol

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L’Oréal launches coronavirus solidarity plan

French beauty group L’Oréal has launched a European coronavirus solidarity plan aimed at supporting all those on the frontline tackling the health crisis.

The group’s factories, which started producing hand sanitizer last week, will step up their production to support the needs of French and European health authorities.

L’Oréal’s La Roche-Posay brand (part of its Active Cosmetics division) will supply hand sanitizer to partner pharmacies, hospitals and nursing homes throughout Europe. The brand already supplies complementary bottles to French pharmacies capable of producing hand sanitizer in-house.

The group’s Garnier brand will distribute, also free-of-charge, hand sanitizer to all its food retail partners in Europe so that their employees can protect themselves by adopting the recommended barrier gestures.

In support of small and very small businesses in its distribution channels (hair salons and small perfumeries), L’Oréal also said it would freeze all receivables until activity restarts. For its most vulnerable suppliers, L’Oréal has committed to shortening payment times.

The L’Oréal Foundation is donating €1m to its partner associations that will propose hygiene kits (shampoo and shower gel) and hydroalcoholic gel for social workers, volunteers and beneficiaries.

In other news, wine and spirits company Pernod Ricard USA has also announced that it will produce and donate hand sanitizer for domestic use to help in the fight against Covid-19. Repurposing its spirits production, Pernod Ricard will make the hand sanitizer at all its manufacturing sites in the US. The company said it is working with the government on plans for distribution of the product.

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