Tapping into the trend for glass make-up packaging, L’Oréal-owned Lancôme has launched its first mascara in glass. The bottle is made with 15% recycled glass and decorated with a graded black lacquer.
Lancôme has added to its Hypnôse franchise with 8 Hypnôse, a "volume serum" mascara featuring a wax-free formula.
Inspired by the design of the original Hypnôse mascara, the jewel-like pack is sculpted in the shape of an infinity symbol, which Lancôme says is intended to evoke “the virtuous circularity of its recyclable and partly recycled glass.” The brand chose Pochet du Courval’s SEVA 3 extra flint glass, which integrates 15% PCR content, for the glass bottle. It features a graded lacquer – rather than opaque black – which enables it to be recycled, according to the brand.
With its straight lines and generous curves, the precision of the glass proved technically challenging, due to the bottle's thin base and the details of the angles. The brush is composed of plant-based fibers, while the cap is in plastic.
Launched last month, 8 Hypnôse retails at €39.
Masacara bottle Pochet du Courval