Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Lancôme multiplies digital initiatives with virtual flagship

Katie Nichol

Related topics :

,
Be the first to react

Comment

Lancôme multiplies digital initiatives with virtual flagship

Proof that beauty brands' digital initiatives are becoming increasingly sophisticated, Lancôme has brought together livestreaming, personality tests, skin diagnosis and product customization at its very first virtual flagship in Singapore.

Dedicated to Lancôme's Advanced Génifique Youth Activating serum, the store’s immersive 3D virtual shopping experience puts the focus on retail-tainment, with five zones designed to enable visitors to discover the skincare product, which was updated in 2019 with a new formula focused on the microbiome.

In one of the five zones, where visitors can shop the range of Advanced Génifique products, a “personalization machine” allows shoppers to customize products. Lancôme explains that clients can make an appointment via the virtual flagship to have their Advanced Génifique bottle engraved in-store.

Also on offer is a virtual skin consultation via the E-Youth Finder, Lancôme’s first AI-powered mobile skin diagnosis tool. While consumers simply snap a selfie to use the tool, the brand also offers face-to-face screen consultations with Lancôme beauty advisors.

Livestreaming sessions will be held throughout the duration of the pop-up, with regional and local celebrities slated to appear, and "personality tests" in line with Lancôme's #FindYourStrength campaign can be done at the digital boutique.

Exclusive to Singapore, the virtual flagship is open from August 28 to September 20.

Editor's picks

Congruent packaging design: what influence on the consumer?

Congruent packaging design: what influence on the consumer?

In our second exclusive interview with Gordy Pleyers, Professor of Neuromarketing at the University of Louvain in Belgium, scientific expert in consumer influence and coordinator of Mind Insights*, he addresses the impact of congruent design on[…]

07/26/2021 | Design
DHL’s Assia Belkhodja on express logistics' growth in luxury

Interview

DHL’s Assia Belkhodja on express logistics' growth in luxury

Inside baijiu's quest to conquer the West

Inside baijiu's quest to conquer the West

Premium wine labels: the trends to watch

Premium wine labels: the trends to watch

More articles