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Les Places d’Or 2021 highlights sustainable luxury

Dolores Damade

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Les Places d’Or 2021 highlights sustainable luxury

The 17th edition of Paris-based design and luxury packaging trade show Les Places d’Or kicked off on Tuesday. The November event brings together luxury brands, designers and packaging manufacturers to showcase their work and give visitors a preview of future trends.

After the cancelled edition of Les Places d’Or in 2020 due to the health crisis, show organizers put the spotlight on creative packaging solutions in light of increasing concerns regarding the sector’s environmental impact. Luxe Packaging Insight brings you some of the highlights from the show.

Les Places d'Or highlighted artisans and craftspeople such as Atelier Alba, a design agency based in Paris, which presented its luxury product merchandising displays showcasing its savoir-faire in the art of marquetry. Using materials such as metal, leather or wood, the technique can be adapted to various bespoke supports. This is a venture into a new sector of the luxury industry, as Atelier Alba works predominantly in furniture design and interiors.

Textile designer and weaver Léna Perraguin, who opened her studio Impressif in 2020, showcased spirits and perfume flacons decorated using different weaving and braiding techniques. These hand-executed designs are manufactured in France and made using natural materials such as hemp, rattan, wool, or seagrass.

Paper and textile designer Lucie Touré was also present at the show, presenting delicately adorned flacons made for Guerlain’s Muguet and Cherry Blossom perfumes.

Creative agency Créanog, an expert in embossing and hot stamping, presented its latest creation – a 45° bevelled cardboard box. Créanog works with sustainable materials including pure cotton paper or cardboard, and transforms them by engraving or embossing intricate designs. The latest box displays a possibility of decorating the entire surface with delicate waves or bold, sharp-edged reliefs.

Swedish paperboard company Holmen Iggesund highlighted its latest sustainable beauty packaging prototype created with The Loop Factory and Grow Future Packaging Lab. Named Conic, the wood-based, formable premium packaging jar is plastic-free and recyclable. It is comprised of three pieces: a jar and lid made of wood fibers and a cellulose refill cup.

Italian make-up, skincare and fragrances manufacturer Essentia Beauty showcased its smart make-up palette. This fully customizable concept is available in two designs, round and square, and can hold a variety of products – from mascara, eyeshadow and lipstick to powders and applicators. The palette comes in either aluminium or plastic and uses magnets to keep the refills in place, thus enabling the consumer to replace the product while keeping the same base. Essentia claims that the solution reduces the use of plastic by 50% at first use and 84% after three refills.

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