Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Louis Vuitton celebrates Los Angeles with City of Stars

Dolores Damade
Be the first to react

Comment

Louis Vuitton celebrates Los Angeles with City of Stars

LVMH-owned Louis Vuitton has added a fourth fragrance, City of Stars, to its perfume collection inspired by California. The brand tapped American artist Alex Israel for the packaging design. 

Louis Vuitton has expanded its fragrance range celebrating the vibrancy of the American West Coast with a new ‘Cologne Perfume’. Dubbed City of Stars, the collection’s first evening cologne continues the range’s colourful aesthetic.

City of Stars comes in a refillable, cylindrical flacon (Pochet du Courval) characterised by a wide neck and a prominent lip. Minimalistic embossing of the brand’s name decorates the facing, while a warm-hued ombré effect recalls the LA sunset depicted in American artist Alex Israel’s painting created specifically for the perfume’s launch. A sleek black stopper (Qualipac) bearing the brand’s logo in gold tops the bottle.

As for secondary packaging, the white, tubular case comes in a cardboard box (both Pusterla 1880) that is decorated with Israel’s artwork. The artist also designed an original travel case (Ateliers Louis Vuitton) that sports his cityscape design overlapping with Louis Vuitton’s emblematic logo.

For City of Stars, in-house perfumer Jacques Cavallier Belletrud combined notes of citrus, bergamot and tiare.

Launched in March 2022, the fragrance retails at €240 for 100ml (in-store refill priced at €150) or €370 for 200ml (in-store refill priced at €300).

Component

Bottle/Bottle decorationPochet du Courval

Component

StopperQualipac

Component

ColarQualipac

Component

BoxPusterla 1880

Component

Travel case Ateliers Louis Vuitton

Component

PerfumerJacques Cavallier Belletrud

Component

DesignAlex Israel

Editor's picks

Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Sculpted by Baccarat in black crystal, the bee-shaped fragrance flacon designed by Lorenz Bäumer for Guerlain in 2010 has been reborn. The handmade flacon’s deep black body juxtaposes with the transparent, facetted wings. In 2010,[…]

11/18/2022 | Fragrance & cosmetics
Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Anomalia Paris blends vintage and modern for first fragrance range

Anomalia Paris blends vintage and modern for first fragrance range

The Harmonist introduces Royal Earth Parfum following packaging revamp

The Harmonist introduces Royal Earth Parfum following packaging revamp

More articles