Louis Vuitton called on renowned architect Frank Gehry for the packaging design of Les Extraits Collection, a line of five fragrances launching in October. The extraits de parfum come in curved bottles topped with sculptural, hand polished caps.
Les Extraits Collection, a range of five parfums, marks the first time architect Frank Gehry, the brainchild behind the Louis Vuitton Foundation near Paris, has designed a fragrance flacon for the LVMH house.
Gehry’s starting point was the original Vuitton fragrance bottle designed by Marc Newson. Driven by the art of movement and inspired by sailing, he revisited the lines to create a curved flacon embossed with the brand logo. A sheet of aluminum was “crumpled like fabric” to create the sculptural, hand-polished cap that is stamped inside with the LV seal. The fragrance bottles are refillable.
“I wanted to approach the project from a sculptural point of view. To bring something different to perfume. It’s not a finished geometric form, it’s just movement,” Gehry said in a press release.
Les Extraits Collection’s secondary packaging consists of a cylindrical white box with a slightly beveled, bias-cut top.
House perfumer Jacques Cavallier-Belletrud created the five fragrances, which were formulated without top, heart or base notes. Dancing Blossom contains notes of jasmine sambac, rose, osmanthus and tuberose, while Cosmic Cloud blends musks, tonka bean and ambrette absolute. Rhapsody has chypre, jasmine and yerba mate, and Symphony has ginger zest, bergamot and grapefruit. Stellar Times contains ambergris, orange blossom and balsam.
Luxe Packaging Insight will bring you a closer look at the packaging when the fragrances launch this fall.
PerfumerJacques Cavallier Belletrud