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Louis XIII launches e-boutique to elevate the online experience

Katie Nichol

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Louis XIII launches e-boutique to elevate the online experience

Cognac brand Louis XIII’s newly opened online store offers a wealth of features, including personalization services, limited-edition products and an online concierge.

The brand says that the e-boutique’s vocation is to elevate online purchasing by transforming it into a “cultivated luxury experience”. In terms of product personalization, customers can opt to have their glasses or the brand’s Classic decanter engraved.

Featuring a 20-carat gold neck, the decanter is inspired by a 16th-century flask owned by Louis XIII founder Paul-Emile Rémy Martin. It is housed in the brand’s signature red coffret, with an integrated mirror display allowing consumers to showcase the decanter at home.

The 70cl cognac has an NFC chip in the cork stopper, via which customers can connect to the Louis XIII Society, a private club offering exclusive experiences, content and personalized services.

In the e-boutique’s My Collection space, customer preferences can be set up and their purchase history registered, facilitating reorder. The brand’s top customers will be able to pre-order and get in contact with a Louis XIII Private Director. Personalized gift message sent via text can accompany purchases, and the e-boutique also offers serving suggestions and advice on how clients can conduct their own Louis XIII tasting ceremony.

Via the website users can register for unique events in major cities as well as find bars, hotels, restaurants and certified retailers of Louis XIII cognac.

Louis XIII  opened its first brick-and-mortar store in Beijing in 2016, followed by London and Xi’an the following year.

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