Hot on the heels of its collaboration with Lucie Touré for Cherry Blossom Millésime 2021, Guerlain selected the Parisian designer to decorate this year’s Muguet fragrance in celebration of May Day and France’s lily-of-the-valley tradition.
After silk specialist Sericyne in 2019 and creative studio Maison Massillon in 2020, this year Guerlain teamed up with paper and textile designer Lucie Touré for its annual limited-edition Muguet fragrance.
A specialist in combining paper with textile and jewelry finishing techniques, such as cutting, weaving and embroidering, Touré created a delicate floral adornment for the Muguet scent, which is housed in Pochet du Courval’s iconic bee bottle.
The bottle is topped with an adornment made of lily-of-the-valley flowers cut from fine white paper or gilded with aluminum foil, with a pearl-like bead at their center. Leaves made from organza are hand dyed a soft green that recalls the fragrance’s hue. Once dried, the organza is cut using a process borrowed from luxury leather goods and assembled with the flowers by hand embroidery.
Guerlain’s Dames de Table place the adornment on the flacon – a silver thread is wrapped around the neck of the bottle and held in place with a bead. The silver is echoed in the lettering and border of the bottle’s label, which is also affixed by hand.
Launching this April, just 4,500 of the fragrance are available, priced at €550 for 125ml.
BottlePochet du Courval