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LUXE PACK in Green Awards: The winners

Katie Nichol

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LUXE PACK in Green Awards: The winners

The winners of the LUXE PACK in Green Awards were unveiled yesterday during a live webinar on the My LUXE PACK platform. Despite the difficult context, there was a strong crop of entrants for this year’s awards.

“2020 was a very challenging year for companies, and we were wondering what their reaction would be in the face of the crisis, what their priorities would be,” LUXE PACK Show Director Fabienne Germond said during the live webinar to unveil the winners. “It has proved that sustainability is alive and well and truly part of packaging suppliers’ DNA, whether in their company policies, business development or product development.”

Sustainable packaging product and/or packaging solution

Taking into account raw materials, production process, transportation and the product’s life cycle, the jury awarded the LUXE PACK in Green prize to Pusterla 1880 & James Cropper for Maison Ruinart’s Seconde Peau. It was also named the winner of the People’s Choice award, voted on by visitors to the My Luxe Pack platform.

Ruinart’s Seconde Peau is a mono-material champagne coffret made of molded cellulose pulp. Hugging the contours of the bottle, it uses a specially developed waterjet cutting technology and is free from plastic and glue. With its soft-touch matte finish and a texture designed to recall Ruinart’s chalk cellars, it features the brand’s signature R molded in the material. The cellulose pulp was enriched with a “natural metal” oxide to make it opaque enough to protect the Champagne from light. Seconde Peau is recyclable and is said to offer a 60% reduction in carbon footprint and is nine times lighter than the previous generation of coffrets. Ruinart Seconde Peau also won a Formes de Luxe Award last month.

Paptic took home the Special Jury prize for its Luxury Polybag.

The Finnish materials company’s Luxury Polybag is the most recent application using Paptic, a renewable, reusable and recyclable alternative to traditional flexible packaging that can be embossed or foiled. For e-commerce purposes, it can be reused and then recycled in traditional paper and cardboard streams. In-store, items can be sold in the same Polybag in which they were transported, and reused by the consumer at home. The Polybag can be adorned with a resealable sticker. Made using cellulose from sustainably-managed FSC certified forests, Paptic is said to be between a paper and textile material, with a versatility similar to plastic. It has a soft-touch feel, and can be heat-sealed like plastic, glued like paper and stitched like textile.

Sustainable business initiative or approach

In the Sustainable business initiative or approach category, cosmetics ingredients specialist Lessonia won the LUXE PACK in Green Award for its CSR Dymanics program. The jury applauded the company’s commitment to the environment, social impact and responsible manufacturing, together with its research and innovation programs geared towards sustainability.

Lessonia was quick to adapt during the coronavirus pandemic: it has produced 4 million bottles of hand sanitizer under its newly created Sanidia brand as of the end of June, and contributed €20,000 as a founding member of a co-operative created to produce masks, with the production of 30 to 40 million surgical and FFP2 masks per year set to start this November. It also says it has recruited upwards of 60 employees during the pandemic. Lessonia also manufactures cosmetics products: new launches from the company this year include a monomaterial sachet for sheet masks and cosmetics in solid and powder format, including a shower gel.

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