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Packaging innovations: Live from LUXE PACK New York

Katie Nichol

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Packaging innovations: Live from LUXE PACK New York

© Jenna Bascom Photography LLC

From dual-ended glass jars to flat-fold rigid boxes, Luxe Packaging Insight reports on a selection of the packaging innovations spotted at luxury trade fair LUXE PACK New York.

The Exploratorium space at luxury packaging trade show LUXE PACK New York – taking place from June 15-16th at the Javits Center in Manhattan – showcases a wealth of packaging innovations from exhibitors. We take a closer look at some of those on show.

IPL Packaging presented different wrist-watch box packaging designs with a focus on sustainability. The rigid board base of the packs is wrapped in various materials: wood-free paper, stone paper made from 80% limestone and 20% HDPE, and lamination-free bamboo paper. Inner fitment materials include cork, biofoam, PET felt and molded pulp. Printed with soy- and water-based inks, the packs are decorated with emboss, deboss, or biodegradable foil detailing.

 

Seacliff Beauty showed a double-ended glass jar with plastic inner piece. The components can be separated to facilitate recycling. Developed for Beauty Bio, the pack is designed to hold two different products.

 

The Dual Flat-Fold CI Rigidbox from Corporate Image is delivered flat and offers optimized surface printing (including the interior sides of the box) for customer messaging. While multiple combinations of materials and decoration techniques are possible, the box on show is made from Eska’s PCW Black Board sheathed in LBS’ Sapia Ocean (recovered) Fabric and lined with Winter & Company’s recyclable Corvon Pure Mano soft-touch material. The box is UV printed.

 

Targeting shade inclusive foundation ranges, FusionPKG’s Max Out Tottle is designed to optimize shelf space. The bottle can be in PP or HDPE (with PCR options available) and features the supplier’s new SimpliSqueeze closure head said to offer precise and clean dosing thanks to its automatic shut-off valve. Available in 30ml and 50ml formats, the bottle can be silkscreened or hot-stamped, while metallization is possible for the PP cap.

 

The Blue Tube Evo from Tubex is made from 100% recycled aluminum (95% PCR and 5% PIR). Said to be made with 15% less material than a standard tube, it is said to reduce carbon emissions by up to 70%. The tube can be decorated with water-based lacquers and fitted with a PCR plastic closure.

 

Knoll Printing and Packaging showed its new fragrance pack that combines an EcoForm Molded Pulp interior with a FSC paper and board exterior. “This product is the result of a challenge we faced with molded pulp,” Knoll’s Ben Cohen tells Luxe Packaging Insight. While molded pulp is suitable for decoration options including embossing and hot-stamping, it can’t be four-color printed to create the all-over branding often requested by brands, the supplier explains. A strap can be added to the pack to transform it into an accessory.

 

Balance Inc’s Hexagonal Roll-Up is designed for a novel unveiling experience. The rigid base combines with carton columns, a die cut sleeve/lid and a tab closure. Custom textures, effects and special finishes can be used to decorate the pack.

 

EMD Electronics teamed up with plastics company Ampacet on the Circular Aesthetics packaging project designed to showcase its effect pigments. The bottles, made with RPET or PCR HDPE, feature EMD Electronics’ Laser Marking Additive, which can be used directly on product packaging as an alternative to labels.

 

Neopac presented its new Eco-Stripped Tube designed to cut down on excess material. By stripping material from the wall, shoulder and cap, the use of virgin plastic is said to be reduced by 30%. The tube is in PE while the cap is HDPE. Digital and offset printing are possible decoration options.

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