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Luxury brands unveil Chinese New Year packaging

Katie Nichol
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Luxury brands unveil Chinese New Year packaging

Luxury brands are celebrating the Year of the Tiger with tailor-made limited-edition packaging. We spotlight some of the eye-catching launches across the beauty and wines & spirits segments for Chinese Lunar New Year.

L’Or de Jean Martell Zodiac Edition – Assemblage du Tigre from Maison Martell comes in the same crystal carafe (Vista Alegre) as L’Or de Jean Martell. This limited-edition is decorated with a gold filigree motif and topped with a tiger-shaped stopper (Daum) in pâte de cristal. France’s PBM Design Studio created the graphics of the limited-edition decanter, and also designed the textured oak coffret adorned with a gilded brass tiger head. Just 700 decanters are available, each priced at €8,000.

Guerlain (LVMH) unveiled a limited edition of Rose Barbare from its L’Art & La Matière Collection. The fragrance cap sports a red velvet plate in celebration of Lunar New Year.

Guerlain also highlighted the Rouge G lipstick case created with French embroidery atelier Baqué Molinié. Part of the Legendary Reds collection, Écrin Rouge G Édition Prestige Legendary Bee combines red velvet, mesh and a hand-embroidered bee made of red and gold beads.

Hennessy’s limited edition Hennessy Paradis cognac is inspired by artwork created by Chinese painter Zhang Enli. The one-liter porcelain carafe made by French porcelain specialist Bernardaud is decorated by hand, and nestles in a wooden coffret. Just 555 of the individually numbered pieces are available. It is the first Hennessy product to be backed by the Aura Blockchain Consortium, with a unique authenticity certificate sent to each buyer.

 

Gérard Bertrand’s Chateau L'Hospitalet wine comes in a limited-edition pack called 'Between Land and Sea' adorned with illustrations from painter Niu Jia. Said to celebrate the encounter between the art of living in the South of France and colorful Chinese New Year traditions, the box designed by centdegrés combines recycled paper, screenprinting and a ribbon made from plant-based fibers.

Givenchy (LVMH) launched a limited-edition of its Le Rouge Deep Velvet matte lipstick in celebration of Chinese New Year. The deep red lipstick case is adorned with silver hearts inspired by the brand’s ionic 4G logo.

Rémy Martin’s limited-edition XO cognac bottle is decorated with gold foil. The decanter is housed in an intricately illustrated red and gold coffret.

 

Glenfiddich (William Grant) teamed up with Chinese illustrator Rlon Wang on a limited-edition pack for the Gran Reserva 21-Year-Old. The single malt whisky comes in super-premium rigid board box with rotating bottle compartment. Manufactured by GPA Luxury, the pack is wrapped in premium white art paper litho-printed with Wang’s colourful design. The facing, with an embellished Glenfiddich stag, is adorned with gold foil. A gold ribbon attachment enables the front face to be pulled back and the pack rotated open.

South-Korean beauty brand Sulwhasoo (Amorepacific) took inspiration from Chinese lucky knots for its First Care Activating Serum limited edition. The bottle (Verescence) is lacquered in gradient red and hot-stamped in gold on the facing. Silkscreen printing is used on the back of the bottle.

John Walker & Sons (Diageo) launched two limited-edition packs for Lunar New Year. Both feature illustrations from Chinese artist Shan Jiang. Designed by Butterfly Cannon and Art2gether, the packs were produced by GPA Luxury.

The John Walker & Sons XR Aged 21 Years comes in an Art Deco-inspired bottle with marble stopper. Premium recycled grey board wrapped in gold metallic paper is used for the presentation box. Jiang’s illustrations – a coiling dragon and galloping horse – adorn the facing, which is embossed, debossed and features spot UV. The front flap is held in place with a concealed magnet. Inside, the bottle-shaped recess is wrapped in pearlized paper and the Johnnie Walker logo done in gold foils. The pack uses starch-based biolaminate as an alternative to standard, non-recyclable polylaminate.

John Walker & Sons King George V whisky pack features Jiang’s illustration of a mythical creature, the Bai Ze. The two-halved standing case is made from premium recycled gray board sheathed in uncoated navy paper. Gold foil is used for the John Walker & Sons branding and logo. Inside, the whisky is housed in a cream PU-lined fitment, opposite a booklet of traditional red envelopes.

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