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Luxury chocolate packaging gets creative for Easter

Katie Nichol

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Luxury chocolate packaging gets creative for Easter

© Patrick Rougereau

Luxe Packaging Insight spotlights a selection of Easter egg packaging to hit the market this year, where creativity and sustainability are key.

Handmade chocolate purveyor Ole Chokolade collaborated with fellow Danish company Dreyer Kliche on an Easter egg packaging design focused on sustainability. The box lids are made of Gmund Colors dyed cardboard, which is Cradle to Cradle certified Silver. “They are the only ones who can deliver through-dyed cardboard with such high certification,” highlights Dreyer Cliché. Ole Chokolade, which has its own print shop at its factory, created a sleek design that combines high-embossing and gold foil stamping. The engraved brass clichés from Dreyer Kliche and hot foil from Foilco are both recyclable, while the boxes are cut, stamped and folded by hand.

Luxury Italian chocolate brand Venchi put the accent on sustainable packaging for its 2022 Easter Collection. Packaging and wrappers are made from recycled PET (minimum 70%), cotton-blend fabric or FSC-certified paper. Polyester ribbons have been replaced by cotton and paper, for example, while 70-100% recycled PET is used for the egg cases. Boxes are decorated using offset printing or hot-stamping, and the canisters are offset printed. Venchi worked with Italy-based Una on the packaging design.

Julien Déchenaud’s concertina-style Easter egg pack is back again this year. Conceived by Bemad and produced by La Paper Factory, the pack is made from kraft paper-card and is delivered flat. The pack won a 2021 Formes de Luxe Award in the Lifestyle Coffret category.

 

UK-based craft chocolate maker Chocolarder’s orange peel Easter egg is made using waste orange peel from a local café. Supplier Flexi-Hex’s flexible honeycomb paper packaging is used to protect the chocolate egg.

At Pierre Hermé, all eyes are on the Easter eggs themselves, rather than the packaging. Taking its cues from the Art Brut movement, the sculptural collection’s sources of inspiration include driftwood, fossils, the work of artist Béatrice Arthus-Bertrand and pebbles smoothed by the sea.

For its 16th edition, Comtesse du Barry’s collectible china eggs are this year adorned with leaf motifs, in tones of blue and orange for the smaller size, and blue and copper for the larger eggs. Each china egg houses smaller chocolate eggs.

An alternative to chocolate Easter eggs, Lush’s scented egg-shaped bath bombs come in gift boxes made using 100% recycled paper. The cord used to tie the boxes is 100% recycled polyester derived from recycled drinks bottles. The inner box is 100% recycled board, and the products inside are protected by biodegradable expanded starch Eco Pops.

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