A partnership between French luxury group LVMH and US-based Origin Materials will see LVMH Beauty secure sustainable, carbon-negative PET for use in its perfume and cosmetics packaging.
As it works towards its goal of zero plastic from virgin fossil feedstock by 2026 outlined in its LIFE 360 strategy, LVMH’s beauty arm has inked an agreement with materials company Origin Materials. A multi-year capacity reservation agreement relates to the purchase of carbon-negative PET that will be used in LVMH’s cosmetics and fragrance packaging.
“Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality,” said Claude Martinez, Executive President & Managing Director LVMH Beauty, in a statement.
Origin’s patented technology platform creates PET from carbon negative CMF (chloromethylfurfural) produced from sustainable wood residues. The bio-based PET is described as a “sustainable, drop-in ready material” that physically and chemically identical to fossil-based PET. “An ISO-compliant Life Cycle Assessment (LCA) conducted by Deloitte concluded that Origin’s products are expected to be carbon negative when produced at commercial scale,” the company tells Luxe Packaging Insight. And in terms of pricing, Origin’s materials are said to be "cost competitive with petroleum-based materials and a fraction of the cost of other similar technologies.”
The partnership with Origin Materials is the latest in a string of initiatives from LVMH Beauty when it comes to sustainable cosmetics and fragrance packaging materials. Last month, it announced its membership of the PEFerence consortium. Spearheaded by Netherlands-based renewable chemistry company Avantium, the consortium aims to industrialize PEF (polyethylene furanoate) for use as a sustainable packaging material.