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Spotlight on Maison d’Etto's first fragrance collection

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Spotlight on Maison d’Etto's first fragrance collection

© Lauren Coleman Photography

A US luxury fragrance brand based defined as gender-neutral artisanal, Maison d’Etto has launched Connection to Self, five eau de parfums designed to reflect contemporary art and architecture, as well as founder Brianna Lipovsky’s interpretation of the modern equestrian lifestyle. Lipovsky personally considered all the packaging components, materials and finishes to ensure sophistication throughout the brand touch points. “Luxury lies in the utmost attention to detail,” she explains.

Each 60ml bottle is constructed of triple-sorted glass (Verreries Brosse) to ensure even distribution lines and near-invisible seams. A sculptural, domed cap (Siloa) was custom crafted to float above the bottle, evoking a vessel of equally proportioned height and diameter in a bid to strike a balance between glass and cap.

The flacons are embellished with uncoated, cord-textured paper labels and moss green silkscreened type, a color selected after evaluating more than 500 shades of green (Imprimerie du Marais). The coordinating coffret is made of matte, moss green Biotope paper stock (Takeo) with touches of blind embossing and hot stamping. “The overall feel of all printed materials for Maison d’Etto are extremely tactile. Using high-quality printing methods and paper stocks elevates the brand as a whole…from expected to keepsake,” adds Lipovsky. 

For the fragrance composition, Maison d’Etto collaborated with International Flavors & Fragrances (IFF). Each EdP bears a price point of $250-$300, while a discovery set of five 2.5ML spray vials retails for $90.

Joanna Cosgrove

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