Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Maison Francis Kurkdjian gets colorful with Aqua Cologne forte

Katie Nichol

Related topics :

Be the first to react

Comment

Maison Francis Kurkdjian gets colorful with Aqua Cologne forte

LVMH-owned Maison Francis Kurkdjian has unveiled a new chapter in its Aqua fragrance franchise with the launch of the Cologne forte collection, three new variations of its Aqua Universalis, Aqua Vitae and Aqua Celestia scents. The unisex fragrances have been reworked in an EdP concentration and a pop of color added to the packaging.

Maison Francis Kurkdjian’s latest fragrance launch builds its iconic Aqua fragrance trio, the first scent of which launched for the brand’s creation in 2009. For this new incarnation, Cologne forte, house perfumer Francis Kurkdjian sought to “convey freshness through the sensations induced by light”.

Aqua Universalis Cologne forte is described as a musky, citrusy scent with notes of bergamot, white floral accord and white musk accord; Aqua Vitae a citrusy floral containing bergamot, mandarin and floral accord; and Aqua Celestia a citrusy fruity scent with bergamot, blackcurrant and jasmine.

While Aqua Universalis’ flint glass flacon (Pochet du Courval) remains unchanged in this new version, Aqua Vitae comes in a translucent graded bottle lacquered a sunny yellow and Aqua Celestia a translucent blue. The brand and fragrance name are screenprinted in glossy white on the facing; here, Pochet du Courval worked to obtain a text that was as opaque and readable as possible, ensuring the right dosage of ink and thicknesses of lettering to define the desired result. The flacons are topped with galvanized zamak caps (Segede).

The fragrance boxes (B Pack), made with Cordénons’ 320g Astropack, are decorated with a combination of relief and offset printing, hot stamping and matte lacquer. The narrow band of color at the base of the sheath Smurfit Kappa Siemco) that echoes the bottle’s hue is mirrored in the upper interior part of the box.

Launching in May, the EdPs are priced at €160 for the 70ml.

Component

Bottle, decorationPochet du Courval

Component

CapSegede

Component

PumpAptar Beauty & Home

Component

BoxB Pack

Component

Box (paper)Cordénons

Component

Box (foil)Kurz

Component

SheathSmurfit Kappa Siemco

Component

PerfumerFrancis Kurkdjian

Editor's picks

Issey Miyake drops new women's scent

Issey Miyake drops new women's scent

Nearly 30 years after the launch of L’Eau d’Issey, Issey Miyake Parfums (Shiseido) has introduced new women’s EdP, A Drop d’Issey. Todd Bracher, the American designer who previously dreamed up the oblong-shaped Nectar[…]

05/04/2021 |
Purality Paris looks to conquer Chinese and French consumers

Purality Paris looks to conquer Chinese and French consumers

Valentino Beauty preps for color launch

Valentino Beauty preps for color launch

L’Atelier Shelter seeks to shake up men’s grooming

L’Atelier Shelter seeks to shake up men’s grooming

More articles