Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Maison Linea creates fruity pack for Indie Drinks’ apple liqueur

Katie Nichol

Related topics :

Be the first to react

Comment

Maison Linea creates fruity pack for Indie Drinks’ apple liqueur

Inspired by the legend of William Tell, Indie Drinks’ Wilhem Apfel Liqueur is housed in a bold, colorful pack. The bottle’s illustrative wrap-around back label is printed on both sides with flora and fauna.

For its Wilhelm Apfel Liqueur, a distinctly Swiss apple-flavored liqueur, Indie Drinks called on France-based agency Maison Linea to conceive both brand identity and product packaging.

Taking its cues from Switzerland’s landscape and the country's legend of William Tell, Maison Linea opted for a wrap-around back label (Lithobru) printed with apples, flowers, birds and mountains. The facing label with its rough-textured paper features silver hot stamping and a puffy varnish applied to the text.

Boasting rounded shoulders and a thick base, the bottle - Bruni Glass’ Kyoto stock model - is topped with a cork stopper (Setop) and engraved overcap (Rivercap).

Component

BottleBruni Glass

Component

LabelsLithobru

Component

StopperSetop

Component

OvercapRivercap

Component

DesignMaison Linea

Editor's picks

Belvedere’s first organic vodka range debuts new packaging

Belvedere’s first organic vodka range debuts new packaging

Polish super premium vodka brand Belvedere (LVMH) has launched Organic Infusions, a range of “organic flavored vodkas”. The new packaging marks the first time the brand has opted for labels rather than screenprinted decoration for[…]

07/20/2021 |
Shivering Mountain: a new gin player takes form

Shivering Mountain: a new gin player takes form

Maison Peyrat debuts art deco-inspired whisky

Maison Peyrat debuts art deco-inspired whisky

Spirits brands opt for Frugalpac’s paper bottle

Spirits brands opt for Frugalpac’s paper bottle

More articles