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Maison Linea creates fruity pack for Indie Drinks’ apple liqueur

Katie Nichol

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Maison Linea creates fruity pack for Indie Drinks’ apple liqueur

Inspired by the legend of William Tell, Indie Drinks’ Wilhem Apfel Liqueur is housed in a bold, colorful pack. The bottle’s illustrative wrap-around back label is printed on both sides with flora and fauna.

For its Wilhelm Apfel Liqueur, a distinctly Swiss apple-flavored liqueur, Indie Drinks called on France-based agency Maison Linea to conceive both brand identity and product packaging.

Taking its cues from Switzerland’s landscape and the country's legend of William Tell, Maison Linea opted for a wrap-around back label (Lithobru) printed with apples, flowers, birds and mountains. The facing label with its rough-textured paper features silver hot stamping and a puffy varnish applied to the text.

Boasting rounded shoulders and a thick base, the bottle - Bruni Glass’ Kyoto stock model - is topped with a cork stopper (Setop) and engraved overcap (Rivercap).

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BottleBruni Glass

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LabelsLithobru

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StopperSetop

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OvercapRivercap

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DesignMaison Linea

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