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MakeUp in NewYork 2020 edition to go digital on BeauteaMatch

Katie Nichol

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MakeUp in NewYork 2020 edition to go digital on BeauteaMatch

MakeUp in NewYork, which was set to be held concurrently with the LUXE PACK New York event this September, will now take place in September 2021.

A MakeUp in New York week will instead be held on Infopro Digital’s BeauteaMatch, a digital platform launched this spring following the cancellation of MakeUp in Paris. US exhibitors will be able to highlight their products and innovations on the site. A selection of IT Products will be on show, and a webinar will also take place, with the subject set to be unveiled at a later date.

On July 23, the BeauteaMatch platform is holding a special BeauTEAtime conference in partnership with trend forecasting agency Fashion Snoops. It will be moderated by Fashion Snoops’ VP of Beauty, Melissa Hago, and look at four of the agency’s thematic trend stories. The conference will explore makeup-skincare hybrids in particular, looking at packaging design and trending ingredients among other areas.

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