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MakeUp in Paris preps for 12th edition

Dolores Damade

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MakeUp in Paris preps for 12th edition

Beauty trade show MakeUp in Paris is set to welcome over 150 exhibitors when it opens its doors on June 16-17th at Paris’ Carrousel du Louvre. The agenda for the show’s 12th edition promises to be packed with conferences, new animations featuring leading trends agencies and formulation experts, and the traditional IT Awards competition.

The annual BtoB event MakeUp in Paris, with its primary focus on makeup and skincare , is revving up for its 12th edition taking place on June 16-17th, 2022 at Carrousel du Louvre. Given the growing hybridization of makeup and skincare products, the trade show has unveiled a new visual identity to reaffirm its dual positioning. This includes a new website showcasing the event and offering beauty related content year-round, as well as an online catalog highlighting the exhibitors’ innovations in the lead-up to the event.

Celebrating the centenary of “modern beauty” – 100 years from the publication of Victor Margueritte’s novel, The Bachelor Girl – the event will showcase the industry’s evolution from the 1920s onward. “This year’s edition of MakeUp in Paris will be a journey through past, present and future. It will allow us to discover today's innovations—ingredients, formulation, packaging and beauty accessories—while projecting ourselves into future of societal, consumer and lifestyle trends,” explains the show’s Director and Co-Founder, Sandra Maguarian.

Centered on global beauty market trends, the conference program will kick off with a session on brand values with m.a Wellness & Beauty Founder Emmanuelle Dumas, followed by a discussion on the connection between touch, color and luxury with the founders of Colorprescription, Claude Vuillermet and Sabine Le Chatelier. Access the full program here.

The IT Awards competition—a key part of the event previously known as IT Products— will reward four innovative products presented by the exhibitors in four categories – Formulation, Full service, Packaging and Accessory.

To encourage networking between brands, suppliers, and influencers, the organizers are offering an array of workshops and animations. Here are some not to be missed:

Some 4,000 visitors and 150 exhibitors are expected on the show floor, including some exhibiting for the first time. Click here to get your badge.

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