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MakeUp in's BeauteaMatch.com digital platform goes live

Katie Nichol

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MakeUp in's BeauteaMatch.com digital platform goes live

With the beauty industry adapting to the changed landscape in the wake of the covid-19 health crisis, Infopro Digital, organizer of the MakeUp in and Clean Beauty in London shows, has launched its BeauteaMatch.com b2b digital platform.

BeauteaMatch.com is positioned as the first professional platform for the beauty industry that will give year-long visibility to suppliers and manufacturers. It is designed to provide these players with “a complete digital toolbox” to help boost their businesses, maintain industry links, gain digital visibility and negotiate with new partners.

Exhibitors will showcase their products and latest innovations across skincare, makeup, haircare, bodycare and toiletries, and visitors can contact them directly through an interactive networking zone that includes video meetings and a chat box.

New content and expert insights will be regularly uploaded to the platform, and MakeUp in winning IT Products and other novelties will be on show In BeauteaMatch.com’s Innovations Area.

The platform will also play host to the BeauTEA Time monthly live conferences and a full-week program in mid-June. The first webinar is scheduled for June 2nd. Entitled What’s up with the Indie Beauty Brands post Covid and moderated by consulting firm NellyRodi beauty director Audrey Roulin, it will delve into the major challenges facing the beauty industry following the health crisis, with participants—Chantal Soutarson, founder of beauty and wellness podcast Beauty Toaster; Julie Exertier, founder of French clean skincare brand Exertier, and Alexis Robillard, founder of French vegan make-up brand All Tigers—sharing their convictions regarding the beauty of tomorrow.

Registration to access BeauteaMatch.com is free of charge.

 

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