Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Martell’s Cordon Bleu takes an olfactory approach

Christel Trinquier

Related topics :

, ,
Be the first to react

Comment

Martell’s Cordon Bleu takes an olfactory approach

Cognac house Martell has transposed the flavors of its XO into olfactory creations to be sampled exclusively through scent.

In Martell’s new limited-edition Cordon Bleu XO coffret geared to bartenders and sommeliers and made in only 200 copies, the emblematic indigo tie bottle is nowhere to be found. Instead, four aromatic vials are nestled inside, with each containing an olfactory composition—orange, apricot, cinnamon and Borderies brandies—meant to convey the head, heart and base accords that make up the organoleptic richness of the XO.

Imagined by design agency Partisan du Sens as an olfactory cabinet (scented blotters included), supplier Sonepro was entrusted with the creation of the coffret—a novelty when it comes to spirits. The case, in matte varnished oak veneer, laser-cut grooves and partially sheathed in blue grain imitation leather, stands out for the finesse of its decorations. On the front of the box, the leather is embossed to reproduce the profile of the Cordon Bleu bottle and when opened, a laser-engraved map of the Cognac terroirs is revealed. The box is embellished with a leather handle and brushed gold zamak fittings.

In the tradition of watch displays, the vials are housed in a drawer, while a second holds a booklet, a set of blotters (Sud Graphique) and a set of coasters, also made of synthetic leather. A USB key to immerse the consumer in the brand's universe completes the coffret.

To develop the aromas, Martell called on Grasse-based fragrance creation house Cinquième Sens. The thick-based spray flacons (Verreries Brosse) are topped with straight caps in shiny silver metal fitted with FEA 15 pumps.

 

Component

DesignPartisan du Sens

Component

BottleVerreries Brosse

Component

CoffretSonepro

Component

Fragrance houseCinquième Sens

 

Editor's picks

Small Beer Brew takes the no-low route

Small Beer Brew takes the no-low route

Yet more proof that the no-low movement is extending its reach into niche segments, Small Beer Brew Co. is a South-East London-based brewer that is enjoying the renaissance of an age-old tradition: small beer, a beverage consumed throughout the[…]

05/07/2020 |
Don Papa Rum: punchy art from the Philippines

Don Papa Rum: punchy art from the Philippines

A. de Fussigny: where cognac meets jewelry

A. de Fussigny: where cognac meets jewelry

Rosé Bleu: Ethics meets eco-friendly packaging

Rosé Bleu: Ethics meets eco-friendly packaging

More articles