Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Martell’s Cordon Bleu takes an olfactory approach

Christel Trinquier

Related topics :

, ,
Be the first to react

Comment

Martell’s Cordon Bleu takes an olfactory approach

Cognac house Martell has transposed the flavors of its XO into olfactory creations to be sampled exclusively through scent.

In Martell’s new limited-edition Cordon Bleu XO coffret geared to bartenders and sommeliers and made in only 200 copies, the emblematic indigo tie bottle is nowhere to be found. Instead, four aromatic vials are nestled inside, with each containing an olfactory composition—orange, apricot, cinnamon and Borderies brandies—meant to convey the head, heart and base accords that make up the organoleptic richness of the XO.

Imagined by design agency Partisan du Sens as an olfactory cabinet (scented blotters included), supplier Sonepro was entrusted with the creation of the coffret—a novelty when it comes to spirits. The case, in matte varnished oak veneer, laser-cut grooves and partially sheathed in blue grain imitation leather, stands out for the finesse of its decorations. On the front of the box, the leather is embossed to reproduce the profile of the Cordon Bleu bottle and when opened, a laser-engraved map of the Cognac terroirs is revealed. The box is embellished with a leather handle and brushed gold zamak fittings.

In the tradition of watch displays, the vials are housed in a drawer, while a second holds a booklet, a set of blotters (Sud Graphique) and a set of coasters, also made of synthetic leather. A USB key to immerse the consumer in the brand's universe completes the coffret.

To develop the aromas, Martell called on Grasse-based fragrance creation house Cinquième Sens. The thick-based spray flacons (Verreries Brosse) are topped with straight caps in shiny silver metal fitted with FEA 15 pumps.

 

Component

DesignPartisan du Sens

Component

BottleVerreries Brosse

Component

CoffretSonepro

Component

Fragrance houseCinquième Sens

 

Editor's picks

A. de Fussigny: where cognac meets jewelry

A. de Fussigny: where cognac meets jewelry

Forging a link between the world of premium cognac and that of fine jewelry was the idea behind A. de Fussigny’s latest project: a limited-edition signet ring celebrating—and enclosing—its 1970 Petite Champagne. “We[…]

03/30/2020 |
Rosé Bleu: Ethics meets eco-friendly packaging

Rosé Bleu: Ethics meets eco-friendly packaging

Glenfarclas’ Pagoda Ruby Reserve: whisky meets jewels

Glenfarclas’ Pagoda Ruby Reserve: whisky meets jewels

Waterford Distillery’s new whisky line promises traceability

Waterford Distillery’s new whisky line promises traceability

More articles