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Marvinpac Group sets out new growth strategy

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Marvinpac Group sets out new growth strategy

Olivier Salaun was appointed CEO of Marvinpac Group in June 2021. He tells us about his development plans for the French full-service provider and his expectations for the 2021 edition of LUXE PACK Monaco.

What are your ambitions for Marvinpac Group?

Our strategy is quite ambitious in that we aim to double the group's turnover between 2022 and 2025, via its two entities, Marvinpac and MS Beautilab. To get there, we’ll build a centralized organization. 

Our three BUs - MakeUp, SkinCare and Food & Beverage - will benefit from the resources of the group's three production sites in France, Switzerland and the Czech Republic and from our sales offices in Asia and the US, with, of course, the support of our transversal departments - Marketing, Strategy & Innovation; Acquisitions; Supply Chain & Operations; Human Resources & CSR; Finance, IS & PMO.

Given the skincare and make-up sectors' growth of around 8% per year, these are Marvinpac Group's target markets. In terms of what differentiates our offer, I’d say our galenic innovations, such as natural, hybrid, water-free or concentrated formulas as well as our sustainable packaging solutions. Our multi-million-euro investment and acquisition plan will allow us to deliver the latest equipment and ensure rapid growth.

In building this strategy, you conducted a study in the spring of 2021 to tap into the market's wants and needs.

That's right. We interviewed around a hundred people, including our customers, who pointed out our strengths, where there was room for improvement and their expectations. This gave us a very accurate, not to mention encouraging, picture of the situation, and one which reinforced our belief in the need to build a solid structure at the group level.

How is LUXE PACK Monaco part of Marvinpac's renewal?

As these past months have deprived us of meeting with our clients, we're eager for the LUXE PACK Monaco show to reconnect with them and build new development perspectives. MS Beautilab’s booth will showcase our latest skincare and make-up products that are in line with our new strategy and market expectations. 

 

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