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Meiyume to launch 2020 Creative Days

Alissa Demorest

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Meiyume to launch 2020 Creative Days

Meiyume is gearing up for the third edition of its Creative Days, the supplier’s biannual innovation showcase for its customers at its headquarters in Paris suburb Levallois.

“The brief for the 2020 event was to generate a wow effect for our clients and create a buzz. We’re looking to stand out with impactful and original initiatives in the area of men’s beauty, sustainability and cutting-edge technologies. As a first step, visitors will scan a QR code to access the Creative Days’ digital platform,” explains Meiyume designer Magali Galea. The event will be divided into several different spaces including a Pop-up store, an Innovation room and the Meiyume Bar.

The Pop-up Store, devoted to men’s makeup and skincare, will highlight products that once taken in hand will launch descriptions and detailed technical information on screens positioned around the room. Directional speakers will add sonic texture to the experience. From a new product perspective, Meiyume will show the latest sustainable packaging solutions including aluminum and refillable makeup packs as well as a skincare line made of recycled or recyclable materials. In collaboration with start-up Minsar, Meiyume was able to create augmented reality experiences featuring “virtual” in-depth descriptions of each product.

.The Innovation Room will cover three themes: Sustainability, through a selection of products including refillable lipstick packaging; Self Expression, spotlighting the potential of personalization for primary and secondary packs and a space presenting Meiyume’s partner start-ups in a bid to show “what two companies can achieve when we work in a collaborative spirit,” notes Galea.

For the wine and spirits segment, the Meiyume Bar will feature a (fictional) gin brand specially created for the event. Each bottle displayed along the bar integrates an RFID chip; when taken in hand, the brand’s inventory is directly impacted. For the digital touches, Meiyume partnered with Italian NFC/RFID specialist Temera.

A range of futuristic luminous textiles will also be spotlighted in this area.

Meiyume concludes by explaining that the event is an opportunity to present its expertise in “managing innovation in the consumer journey, campaign management traffic analytics, inventory management, store execution, insights and analytics—how retail solutions can generate data with actionable insights”.

Following the Creative Days, Meiyume will be able to provide feedback to its customers on which innovations are best adapted to their needs.  

The by-invitation-only event will take place from January 28-30.

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