Metsä Board’s annual Design Challenge tackles the theme of zero-waste packaging

Metsä Board’s annual Design Challenge tackles the theme of zero-waste packaging

Finnish paperboard manufacturer Metsä Board has revealed the winners of the 2022-2023 edition of its Better with Less – Design Challenge. The awards attracted 124 entrants from 27 countries.

For the third edition of its Better with Less – Design Challenge inviting designers to imagine the zero-waste packaging of the future, Metsä Board declared not one, but two first-place winners.

Kid’s Headphones Packaging, by designer Kitty Ching focused on consumer usability and recyclability. The inner part of the recyclable, easy-to-open paperboard packaging can be used to store the headphones.


Cardboard Protecting Filler, by designers Marcin Michalski, Monika Klimpel and Adrian Olejnik is a protective transport solution for a TV or electronics. A “beam-like structure” protects the contents on each side of the pack, which is made of fresh fiber paperboard.

Third place went to Reshape from designer Dawid Thiel, a multi-use delivery package concept designed for a wide range of products.

Patrick Walby was also recognized for his Zero Waste Medication Blister Pack pharmaceutical solution that aims to use paperboard in medication packaging in place of plastic and aluminium.


Honorary mentions went to Totally Bananas’ Packaging, designed by Max Gubbins, and F’lover, the brainchild of Mine Koca. Comprised of a single piece of cardboard, F’lover is gift packaging for flowers that can be hung up or displayed vertically.

Totally Bananas, meanwhile, uses no packaging at all. Graphics are instead applied to the banana itself by piercing the skin.

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