Miller Family Wines banks on non-alcoholic wine sector

Dolores Damade

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Miller Family Wines banks on non-alcoholic wine sector

Californian family-run winery Miller Family Wines entered the 0% ABV premium wine market earlier this year. The Hand on Heart collection of three wines launched to tie in with Dry January, a public health campaign urging consumers to forgo alcohol during the month of January. 

While non-alcoholic wines have been slower to catch on with consumers than no-low spirits due to taste concerns, according to drinks industry analyst IWSR, Miller Family Wines is banking on the category’s potential with the launch of its first 0% ABV premium wine collection. With its Hand on Heart range, the American brand, who's motto is Full of heart, not alcohol, aims to offer the traditional notes of Californian vineyards.

Denomination, a global design agency specialized in spirits, worked on the packaging design of the three wines, delivering a sleek, contemporary look.

Encore Glass’s standard Claret model houses the Cabernet Sauvignon and the rosé, while the Chardonnay comes in a Burgundy model. The three bottles are adorned with front and back labels (MCC Label) made with Avery Dennison’s pressure-sensitive Fasson Bright White Felt – a premium, bright white, uncoated matte paper that imbues the labels with a handcrafted look and feel.

Gold foil and high-build gloss screen were applied to the label, while the brand’s logo – a golden heart illustration inset in the palm of a hand – is printed in duotone gray with a sculptured emboss applied to mimic the natural curves of the hand. The bottle features a screw cap capsule (Amcor).

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BottleEncore Glass

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LabelMCC Label

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StopperAmcor

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DesignDenomination

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