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Mimocella: The spirit of mimosa

Katie Nichol
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Mimocella: The spirit of mimosa

Mimosa flowers from the South of France inspired new brand Mimocella in its product range. A liqueur, syrup and chocolates are already on the market, and a scented candle in the starting blocks.

Through his company Mimocella, former banker-turned entrepreneur Laurent Raynaud has launched Mimocello, a spirit made from mimosa flowers.

Raynaud called on Univerre Packaging to coordinate the product’s packaging. Mimocello is housed in glassmaker Estal’s Senso bottle with a design that combines black matte and glossy screenprinting with a yellow, abstract rendition of the mimosa flower on the facing (Bernadet). “The bottle décor is screenprinted in three passes,” explains Raynaud. “As the spirit is intended to be stored in the freezer, we did not use a label.”

Made in France using artisanal techniques, Mimocello contains no artificial colorants or flavoring. The mimosa flowers are picked by hand between January and March in Mandelieu-la-Napoule in France’s Cote d’Azur region. The liqueur can also be found in dark chocolates that are the work of chocolatier Remy Lateltin.

Mimocella also commercializes Mimo, an alcohol-free syrup that can be diluted in water or drizzled over goat’s cheese "on account of its honey-like taste," explains Raynaud. The syrup comes in a perfume-style flacon (Flaschenland), which can be repurposed as a reed fragrance diffuser; a future addition to the range. On the launch front, the company is soon to release a scented candle that comes in a black, lacquered jar with yellow mimosa flower design. The Mimocello fragrance was created by a Grasse-based perfumer.
 

The 70cl bottle of Mimocello retails at €49, the syrup costs €14 and the chocolates are priced €12 for a box of 10.

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Bottle Estal

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Mimo flaconFlaschenland

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Bottle décorBernadet

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Cap Labrenta

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Project coordination Univerre Packaging

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