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Mizensir expands fragrance range with Ambre Magique

Dolores Damade

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Mizensir expands fragrance range with Ambre Magique

To commemorate the opening of its New York flagship boutique, Swiss luxury fragrance brand Mizensir has launched new unisex eau de parfum Ambre Magique. 

After developing in its home market and France, Swiss brand Mizensir opened its first store in the US - in New York City - in June. To mark the occasion, the brand launched a new unisex perfume named Ambre Magique.

The fragrance is housed in Coverpla’s Vapo Senateur stock bottle. Lacquered an opaque glossy white (Coverpla), the flacon has a gold-colored aluminum plate (Mill Luxe) on the facing. Chemical engraving is used for the brand and fragrance name on the plate. The bottle is topped with an injected zamak cap (Metapack) galvanized in bright gold, and an anodized aluminum collar.

The EdP comes in a sleeved, textured cardboard box (Cartonnages Bes) with gold foil accents.

Created by the brand’s founder Alberto Morillas, Ambre Magique pays homage to ambergris and blends notes of Dreamwood, mandarin, cardamom and orange blossom. The fragrance launched in June and retails at €190 for 100ml.

Component

Bottle/DecorationCoverpla

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PlateMill Luxe

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PumpSilgan Dispensing

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CapMetapack

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Box/SleeveCartonnages Bes

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PerfumerAlberto Morillas

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