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Moët & Chandon personalizes the pack for the holidays

Katie Nichol

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Moët & Chandon personalizes the pack for the holidays

LVMH-owned champagne brand Moët & Chandon has launched a personalized packaging operation for the end-of-year holiday season. A pop-up concierge service at Parisian department store Le Bon Marché enables consumers to customize both the bottle and the box.

Taking its cues from the hotel sector, Moët & Chandon’s "pop-up concierge service" at Le Bon Marché department store in the French capital lets consumers customize their champagne bottle or box and collect it from a locker after finishing their shopping.

 

Customers can opt for a magnum of Moët Impérial, whose bottle is personalized by hand with gold calligraphy. Also on offer are two limited-edition coffrets housing either a bottle of Moët Impérial or Moët Impérial Rosé. The customer's name can be inscribed on the metal box thanks to vinyl lettering. The coffrets will be wrapped in white and gold paper, tied with a black ribbon, and initials can be added to the wax seal on the accompanying gift card.

The pop-up is in place until January 3rd, 2022, with an online version available on Le Bon Marché’s website.

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