Château Galoupet, part of Moët Hennessy, LVMH’s Wines & Spirits division, is making a break with tradition by launching a rosé wine that comes in a recycled PET bottle.
The soon-to-launch Galoupet Nomade 2021 Côtes de Provence rosé from Château Galoupet (Moët Hennessy) is set to shake up wine packaging codes. Rather than glass, the brand opted for a bottle made of 100% recycled PET from UK-based wine packaging specialist Packamama, a spin-off from Garçon Wines.
The launch marks the first time Packamama’s “eco-flat” PET bottles have been used for a Côtes de Provence rosé, and is also the first time that the rPET is composed of Prevented Ocean Plastic, or recycled plastic recovered from coastal areas. Devoid of a label, the bottle facing instead is simply screenprinted.
"We selected silkscreen printing as we felt this was the most elegant and vibrant manner in which to immerse our consumers in Château Galoupet's identity," Jessica Julmy, Managing Director, Château Galoupet, tells Luxe Packaging Insight.
The bottles weigh just 63g, 87% lighter compared to an average glass bottle (around 500g). Packamama claims that its bottles reduce carbon footprint by around half compared to a glass variant.
FutureBrand Paris is behind the brand identity and packaging design.