Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Montblanc Legend goes red for 10th anniversary

Katie Nichol

Related topics :

Be the first to react

Comment

Montblanc Legend goes red for 10th anniversary

Luxury writing instruments brand Montblanc has transposed one of its signature colors to fragrance packaging with the launch of Montblanc Legend Red. The iconic, flask-shaped bottle designed by Mark Eisen dons a vibrant scarlet lacquer for this latest edition.

Celebrating 10 years of its Montblanc Legend fragrance, Interparfums has launched a red version of its iconic men’s scent. The curved red lacquered bottle (Zignago Brosse) contrasts with the galvanized zamak cap (Meiyume) and the collar (Qualipac). The cap features “Montblanc” filled in black, while a motif of three rings are a nod to the brand’s signature guilloche pattern. The cap is fitted with a black, bulk-dyed PP insert.

As for the secondary packaging, the box (Verpack) is made of 300 g/m² pure cellulose paperboard. Modeled on the same red as hue as the flacon, it is decorated with a combination of offset printing, embossing (logos), stamping (wave pattern) and glossy lacquer.

Montblanc Legend Red is a woody EdP composed by Anne Flipo and Nicolas Beaulieu (IFF). It blends notes of blood orange, cardamom, clary sage and tonka bean.
 

Component

BottleZignago Brosse

Component

CapMeiyume

Component

CollarQualipac

Component

PumpSilgan Dispensing Systems

Component

BoxVerpack

Component

InsertSiemco

Component

DesignMontblanc/Mark Eisen

Component

PerfumersAnne Flipo and Nicolas Beaulieu (IFF)

Editor's picks

Dior taps Xavier le Normand for L’Or de Vie 2022

Dior taps Xavier le Normand for L’Or de Vie 2022

The 2022 Métiers d’Art edition of Dior’s L’Or de Vie celebrates the International Year of Glass. French artisan Xavier le Normand crafted the limited-edition jars housing Dior’s most exclusive skincare offer. […]

12/02/2022 |
Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Guerlain’s L'Abeille Noire Édition Prestige bottle takes shape in Baccarat black crystal

Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Fragrance brand Eauso Vert affirms conscious luxury positioning with genderless collection

Anomalia Paris blends vintage and modern for first fragrance range

Anomalia Paris blends vintage and modern for first fragrance range

More articles