In line with MS BeautiLab’s Pulse 2025 strategy, the French cosmetic formulation specialist is focusing on expansion to North America with the appointment of Shannaz Schopfer as General Manager of the region.
Having over 20 years of experience in the beauty industry, Schopfer is tasked with leading the North American initiatives and driving business development. She was previously GM at Garland Capital and Cosmetica Laboratories inc., where she was in charge of strategic planning, manufacturing and innovation.
Schopfer will be supported by Maria Barbieri, her newly appointed Senior Vice President of Sales. Barbieri has worked for several major beauty companies during her 20-year career including Intercos, Estée Lauder and Wormser Corporation, where she specialized in packaging, product launches, operations, supply chain and sales.
MS BeautiLab is preparing to launch a Los Angeles-based R&D lab in 2022.