Brazilian scent tech start-up Noar’s MultiScent 20 is a patented technology allowing consumers to sample up to 20 fragrances via a tablet. Exclusively distributed by US-based sampling specialist Orlandi, the device is geared to retail and to direct-sales consultants. A second generation is already in the works.
By combining digital technology and fragrance, Noar’s MultiScent 20 aims to facilitate the sampling experience. The technology is piloted by a mobile app, which the user can access by scanning a QR code on the tablet. The device is fitted with 20 cartridges allowing for each fragrance to be tested more than 100 times, says its creator. The cartridge is comprised of two recyclable parts made of HDPE and PVC.
The tablet uses a dry scent dispensing system said to leave no particles in the air or on surrounding surfaces. The partners note that MultiScent 20 is also a good fit for the current health crisis: it allows the consumer to sample products even when wearing a mask and it can be cleaned after used. At retail, it can be positioned as a “no-touch” self-serve option on merchandising displays.
And last but not least, the device also collects data on usage patterns and sales behavior.
The next-generation version of MultiScent 20, currently in development, will be equipped with a screen to provide additional content related to each scent (both text and video) and provide links to online boutiques. Rather than going through the app, activation will be directly on the tablet.
What about a tablet created for consumers at home? "For the moment Noar is focused on retail and direct-sales, so a version for the end-consumer isn't on the cards. However, demand is evolving quickly, so this could be an option for the future," explains Céline Bonnier-Da Costa, EMEA Marketing and Digital Director at Orlandi.
Brazilian direct seller Natura&Co was the first company to sign on with the new technology and aims to have equipped its Latin American retail outlets and all beauty consultants with the device by the end of 2020.
Based in São Paulo, Noar is partially owned by glassmaker Wheaton Brasil.
