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Natural diversity drives new Renegade Rum range

Dolores Damade

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Natural diversity drives new Renegade Rum range

Caribbean rum producer Renegade Rum Distillery has launched a collection of five new rum expressions. The brand continues to expand its Grenada Island rum production with four new sugarcane farms.

On the Caribbean island of Grenada - otherwise known as Spice Isle due to its ideal conditions for rum distillation - Renegade Rum Distillery has expanded its sugarcane production with four new farms and has unveiled a new pure cane rum range.

The Pre-cask Single Farm Origin rum collection comes in a clear bottle with a heavy base and narrow shoulders and is topped with a transparent glass stopper (Vinolok).

The labels (Watershed Labels Ireland) are printed on Avery Dennison’s Fasson, a matte white, uncoated, wood-free paper stock made from sugarcane by-products. The labels are printed in Pantone colors, blind embossed and die cut. Ireland-based brand design studio TrueOutput was behind the label design as well as the secondary packaging, which draws on Grenada’s brightly colored architecture. 

Renegade Rum Distillery’s Pre-cask Single Farm Origin rum collection comprises five different rums named after the farm of its origin: Nursery, Westerhall, Hope, Lake Antoine Lower and Lake Antoine Upper. They retail at €55.

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DesignTrueOutput

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LabelsWatershed Labels Ireland

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Label paper Avery Dennison

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StoppersVinolok

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