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Clean make-up indie Pace bets on made-in-France

Katie Nichol

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Clean make-up indie Pace bets on made-in-France

Beauty brand Pace is putting the focus on made-in-France for its "clean" make-up range. The brand works with both French formulators and packaging suppliers.

New clean beauty brand Pace’s make-up products with skincare properties are designed for busy lifestyles. The brand currently offers a lip balm, powder, and mascara, with its formulas claimed to be at least 99.1% natural. Both the formulas and packaging are made in France.

Pace called on Albéa for its primary packaging. The lip balm and powder are in color-matched ABS. Black screenprinting and a transparent matte lacquer are used to decorate the packs. Its secondary packaging is made using recycled paper printed with plant-based inks (Antoli).

The mascara and lip balm retail at €28, while the powder costs €36. Pace is looking to incorporate more recycled materials into its packaging, as well as launching three shades of powder and developing its formulas for different skin concerns.

Pace was founded by 28-year-olds Pauline Grasset and Alice Roche in January 2020. Its products hit the market in November 2021. 

 

Component

Lip balmAlbéa

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PowderAlbéa

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MascaraAlbéa

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Printing of secondary packsAntoli

 

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