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New French brand Genderfluid unveils fragrance line

Katie Nichol

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New French brand Genderfluid unveils fragrance line

Genderfluid, a new entrant to the French pret-à-porter scene, has debuted with a clothing collection and a line of perfumes. The fragrances come in blue lacquered bottles topped with white spherical caps.

Visual artist Soull is behind Genderfluid, a French brand that is out to question masculine/feminine binary stereotypes. His mother, niche fragrance creator Majda Bekkali, composed the brand’s three fragrances.

The three parfums come in rectangular flacons (the Morisot model from Eurovetrocap), which are lacquered a lapis lazuli blue and screenprinted (JPM Décors) with graphics created in-house. Each illustration features a different flower in a nod to the fragrance composition (a lily, frangipani flower, and hibiscus). A white spherical cap (Alambicco) adorns the flacon.

The fragrance bottles are nestled in made-in-France fabric pouches (Les Etuis Mirault).

The three floral fragrances are: IEL, featuring notes of red mandarine, hibiscus flower and white musk; Lovely Queer, a blend of rum, frangipani blossom and patchouli; and Enby with lily, petitgrain and honey. A 50ml bottle retails for €95.

 

Component

BottleEurovetrocap

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Bottle decorationJPM Décors

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PumpCoverpla

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CapAlambicco

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PouchLes Etuis Mirault

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PerfumerMajda Bekkali

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