Through the acquisition of Seram, Neyret has bolstered its position in the luxury-goods ornamentation market by creating a group with "highly complementary trades," explains group ceo Benoit Neyret. Indeed, the supplier, founded in 1823, is specialized in the production of textiles and traceability solutions for secondary packaging, while Seram provides expertise in accessories and multi-material solutions for primary packaging. Geographically, the two companies are also complementary.
In terms of innovation, the new entity's priority going forward is the development of eco-friendly packaging materials (a strategic direction already well underway at Neyret) as well as digital solutions to meet brands' traceability and identification needs. All future developments will include a strong ecological facet via a CSR strategy that will grow in scope, explains Neyret. "Although the two companies remain independent, our clients will benefit from synergies within the group. The entities will collaborate on projects and innovation will be shared across both platforms. The idea is to retain our agility, meet demand for greater production capacity and draw on our wealth of creative resources," adds Neyret.
In terms of its production footprint, the Neyret group will now operate three sites in France, which it refers to as "the heart of weaving production and textile products," two sites in China and facilities in Tunisia, Sri Lanka and Madagascar. Benoit Neyret confirms to Formes de Luxe that the acquisition will not entail any staff cuts or engender structural cost savings.