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Packaging celebrates Valentine’s Day

Katie Nichol
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Packaging celebrates Valentine’s Day

From fragrance to gin via chocolate, we look back at a selection of Valentine’s Day limited-edition packaging to have launched this year.

Byredo teamed up with Chinese artist Chen Fenwan for a limited edition of its Young Rose fragrance. Approaching the ancient art of paper craft with a contemporary perspective, Fenwan created a pouch for Young Rose that transforms into a paper sculpture once opened.

 

For Valentine’s Day, Château Phélan Ségur created a new folding box for its 2012 vintage. The vineyard’s historic monogram symbolizing its Irish origins has been reinterpreted, with details from the monogram forming the basis of the hearts that adorn the secondary pack. The hotstamped box uses paper made with 80% recycled fibers.

For new fragrance La Nuit Trésor Intense, Lancôme’s (L’Oréal) iconic diamond-shaped bottle (Pochet du Courval) is colored ruby red. The flacon is topped with a Surlyn cap adorned with a red rose applied by Qualipac

UK-based chocolate brand Cartografie created a limited-edition Valentine’s Collection of 12, hand-filled ganache pralines. The sleeves are made of Keaykolour Guardsman Red paper (Arjowiggins Creative Papers). For the heart pattern, half is printed and the other half is die-cut (FE Burman) to create a 3D origami-inspired element. The Cartografie branding is done in gold foil. “This packaging remains sustainable as it uses only a single piece of card on top of the existing box to transform it into something giftable, with minimal use of extra materials,” design agency Studio Minerva explains. Just 300 boxes were produced.

 

Inspired by the romantic rituals of the Victorians, UK-based Hawkridge Distillers’ Victorian Aphrodisiac Blend is a gin that features botanicals including rose petals, jasmine and lavender. The bespoke bottle (Allied Glass) is sprayed red and topped with a mahogany, cork-blend stopper. The facing label (MCC) was designed by British illustrator Benjamin Carr and is decorated with gold foil printing and embossing.

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