Follow us: Luxe Packaging Insight – news & innovations on the luxury packaging market

Paco Rabanne aims for Victory with new Invictus scent

Katie Nichol

Related topics :

Be the first to react

Comment

Paco Rabanne aims for Victory with new Invictus scent

Paco Rabanne (Puig) has enriched its Invictus men’s fragrance franchise with a new scent. The trophy-shaped flacon has turned black, with a golden ‘V’ for victory on the facing.

Invictus Victory, Paco Rabanne’s latest men’s EdP, comes in the brand’s iconic flacon in the form of a trophy. The bottle (Zignago Brosse, Pochet du Courval) is decorated with a graded black lacquer (Pariche/Nigermat, Val Laquage VT, Pochet du Courval), which required careful opacity management at the shoulders, while at the base the lacquer was worked to retain the natural transparence and brilliance of the glass. An engraved ‘V’ on the bottle’s facing is hot-stamped in shiny gold.

The bottle is topped with an injected plastic spray cap (SAF, Qualipac) lacquered in matte black (Cromoplastica/Fivers, Solev). The pump, meanwhile, is Silgan Dispensing's Maestro model.

Created by Anne Flipo and Domitille Michalon-Bertier (IFF), Invictus Victory contains notes of incense, lemon, tonka bean and vanilla.

The fragrance launches mid-may in France and retails at €78 for 50ml, €103 for 100ml and €141 for 200ml.

Component

BottleZignago Brosse (50ml, 100ml), Pochet du Courval (200ml)

Component

DecorationPariche/Nigermat, Val Laquage VT (50ml, 100ml), Pochet du Courval (200ml)

Component

CapSAF (50ml), Qualipac (100ml, 200ml)

Component

Cap decorationCromoplastica/Fivers (50ml), Solev (100ml, 200ml)

Component

PerfumerAnne Flipo & Domitille Michalon-Bertier (IFF)

Component

PumpSilgan Dispensing

Editor's picks

Sillages Paris bets on refillable flacons

Sillages Paris bets on refillable flacons

Niche fragrance brand Sillages Paris is making its primary packaging more sustainable. With this in mind, the brand has invested €30,000 to develop a 50ml screw ring flacon with glassmaker Stoelzle Masnières Parfumerie. Sillages[…]

07/20/2021 |
Boucheron goes blue with Quatre en Bleu

Boucheron goes blue with Quatre en Bleu

Kenzo brings back bamboo bottle for latest EdT

Kenzo brings back bamboo bottle for latest EdT

Louis Vuitton taps Frank Gehry for flacon design

Louis Vuitton taps Frank Gehry for flacon design

More articles